From brief to brand-ready logo set, in one structured flow.
Logo Sets take you from a written brief through concept selection, Assistant refinement, variant generation, and final review. Every step is built for decision quality, so the set you produce is one you can actually ship.
Set the Brief
Name your logo set and describe what it needs to achieve. Add a custom prompt for extra direction: mascot preferences, geometric shapes, colour hints, anything that matters. Choose your base concept theme (light or dark) and whether to generate both variants. You get to choose which variants you need together with the agents to generate your concepts accordingly.
A sharp brief narrows the Assistant's creative range towards your actual vision. Vague in, vague out.
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Choose Concepts from Assistant Designers
Four distinct Assistant design agents (David, Franky, Xavier, and Felix) each interpret your brief in their own style and generate two logo concepts. You see all directions side by side, then select up to three to carry forward. Each agent has a different aesthetic personality, so you get real creative distance, not just colour variations.
Multiple design personalities mean more meaningful comparison. You're choosing a creative direction, not just a variant.
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Pick Your Base Direction
From your selected concepts, choose one as the base you'll refine and generate all variants from. It's displayed full-size so you can make a confident call. This is the direction everything else builds on. Choose the one with the strongest bones, not just the prettiest execution.
Locking a base before generation keeps the full variant set coherent and prevents wasted credits on the wrong direction.
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Refine with Assistant Chat
Chat directly with David, your personal graphic design assistant, to adjust the selected concept before generating. Change colours, rewrite the slogan, adjust proportions, swap the icon. David applies your request and shows you the updated version inline. Iterate until it's right, then advance.
Refining before generation means every variant starts from an approved base. Fewer regenerations, lower credit spend.
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Review Generation Settings
Before anything is generated, review the exact variants that will be produced: Primary Logo, Icon Only, Monochrome, and Wordmark. See which are new, which are already generated and can be skipped, and the exact credit cost. Toggle dark mode generation on or off. Nothing runs until you confirm.
Full transparency on what generates and what it costs. No surprises when the run completes.
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Generated Variants
All four variants are generated in one run: Primary Logo, Icon Only, Wordmark, and Monochrome Logo, each in both light and dark. Review them in the Generate tab before advancing. You can regenerate individual variants from here if one missed the mark.
A complete logo system in one generation: primary, icon, type-only, and mono, all from your approved and refined base.
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Review All Variants
All variants are laid out side by side in light and dark for a clean final check. Each one shows a ready indicator. This is your confirmation step before you commit to downloading your assets.
Reviewing everything together reveals inconsistencies you'd miss looking at each variant in isolation.
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Download Your Set
Your complete logo set is ready. Download files across variants in both light and dark. The set is automatically saved to your Logo Sets library as well as your asset library ,so it's always available.
Production-ready files, both themes, all variants, in one download. Nothing to export or convert manually.
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Logo Sets Library
Your finalised set lives in the Logo Sets dashboard, marked Final, with all variants displayed as a visual grid. Clone it to explore alternative directions, download any time, or start a new set for a sub-brand. Every set you build stays organised here.