Brand Onboarding walks you through six focused steps, from positioning and audience to visual style and review, so every downstream tool works from the same approved baseline.


Choose whether you're building from zero or refreshing an existing brand. Enter your website URL and BrandWeave analyses it to pre-fill your details automatically, so you spend less time typing and more time creating.
We use this to calibrate every Assistant suggestion from the very first interaction.
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Describe what your brand does and for whom. Select your industry, primary country of operation, and international scope, giving every downstream Assistant tool the context it needs to stay accurate and relevant.
We use this so every downstream output: copy, tone, and positioning, stays on target.
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Define exactly who you're selling to. Choose customer types (B2B, B2C, or Government), the targetted gender, and set your market positioning from Luxury to Economy, and dial in the age range that best matches your audience.
We filter every creative decision through the lens of your actual buyer.
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Tune six personality dimensions that shape how your brand feels, from Modern to Classic and Bold to Reserved. Set your brand name, craft a memorable slogan, and check domain availability across multiple TLDs in real time.
This gives your brand a consistent voice and a defensible name in your market.
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Pick the visual baseline that fits your market and message. Each option (Minimal & Modern, Professional & Corporate, Creative & Expressive, or Premium & Elegant) comes with real brand examples so you can visualise the direction before committing.
This anchors every generated asset to a coherent visual direction. No drift across tools.
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Build your full visual system. Create labelled colour palettes with accessible contrast checking built in, select heading and body font pairings, and preview everything in a live brand card that updates as you go.
Every asset ships with the right colours and type. No guesswork, no fixing after the fact.
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Before anything is generated, BrandWeave assembles a complete brand interpretation: strategy, market positioning, visual identity, and creative direction, and presents it for your sign-off. Strategy ready. Visual system ready. Production ready.
We confirm your brand is production-ready before a single asset is generated.
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Your foundation is set and every tool now knows your brand. Jump straight into logo generation, product imagery, or team headshots, all working from the same approved brand profile you just built.
From here, every BrandWeave tool works from this foundation: logos, visuals, and campaigns included.